Having recently discovered Vivid Drinks , I was instantly intrigued by the idea behind the company, so I chatted to the founder, James Shi...

AT WORK WITH VIVID DRINKS

May 10, 2014 Lauren Mahoney 0 Comments

Having recently discovered Vivid Drinks, I was instantly intrigued by the idea behind the company, so I chatted to the founder, James Shillcock, about the inspiration behind the matcha-based beverages. 

The inspiration behind the flavours:
"Lime ginger and honey was the original flavour; firstly because I love all of those ingredients but also because they work very well with the grassiness of matcha. Next came grape and elderflower - again the flavours work really well with the mathca, you get a hint of bitterness and green tea but its really refreshing."

On the future of Vivid Drinks:
"Our focus is leading the matcha movement. When people try Vivid they love it, so we need to spread the word. We are a start-up, we launched only 9 months ago so we want to grow the brand in London and then the rest of the UK. We might also be working on some special new matcha blends."

Are you a fan of matcha? Have you tried Vivid Drinks yet? 


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