A recent discussion on the popcorn trend lead me to hearing about Portlebay Popcorn . After tracking some down to my local branch of Cook ...

AT WORK WITH PORTLEBAY POPCORN

May 07, 2014 Lauren Mahoney 0 Comments

A recent discussion on the popcorn trend lead me to hearing about Portlebay Popcorn. After tracking some down to my local branch of Cook, I was instantly hooked. I was intrigued to find out more about Portlebay Popcorn and chatted with founder, Jonty White.


The initial idea behind setting up Portlebay Popcorn:
"Popcorn just makes you smile – it’s healthy, natural and lots of fun. But popcorn has one problem – it’s not easy to make.


For a long time, popcorn was either toffee with a little bit of popcorn inside, or soft and squidgy stuff that didn’t taste much of anything. There were one or two seasoned types but they were just plain popcorn sprinkled with seasoning you’d usually find on crisps so salt & vinegar, cheese & onion etc.


A few years ago I had the idea to try a new approach –adding a bit of sugar during the popping to add a bit of bite and crunch. With this crunchiness we needed vibrant and poppin’ flavours to match – and Kracklecorn was born!"



What inspires the popcorn flavours:

"Anything and everything! Initially we came up with about 100 different ideas but we knew from the start we wanted that delicious contrast of sweet and savoury.


From there we started running our ideas by different people, trying out flavours, building seasoning. It took six months to get the original line up right and even now there’s the occasional day of experimenting and tinkering.

New ideas keep coming up (usually when I’m lying in the bath thinking!) and over the past few months our experimenting has led to a new sweet range, which we will be launching in the summer."


Portlebay one year from now:
"The popcorn world still feels very new to us, so lots of learning and trying new flavours! We’re the only emerging popcorn brand in the UK that makes its own popcorn and we love hearing the factory popping away.  We’ll be launching our new sweet range soon so can’t wait to see the reactions to some of our more zingy, sweet flavours."

Have you tried Portlebay Popcorn yet? Which flavours do you like?

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